Senior Manager, Affluent Marketing Europe

Job Description

About Visa

Visa is a global leader in digital payments, enabling secure and seamless transactions between consumers, businesses, financial institutions, and governments in more than 200 countries and territories. The organisation’s mission is to connect the world through innovative payment solutions that make money movement simpler, safer, and more inclusive.

Working at Visa means contributing to large-scale transformation in global commerce while developing your career in a fast-moving, data-driven environment.

European Commission – Digital Finance Strategy

Role Overview

Visa is looking for a Senior Marketing Manager to lead strategic marketing efforts within the Affluent consumer segment across Europe. This role sits at the intersection of product, marketing, and commercial strategy, focusing on high-value customer experiences and premium financial solutions.

You will be responsible for shaping and executing end-to-end marketing strategies that elevate Visa’s “Infinite” affluent proposition, ensuring alignment with regional business goals and product roadmaps.

This position plays a key role in driving revenue growth and strengthening Visa’s positioning in the premium payments market.

Explore EU financial services frameworks
European Banking Authority – Consumer Finance

Key Responsibilities

Strategic Leadership

• Act as the main marketing partner to product and business teams for affluent segment initiatives
  Align marketing strategy with product development and European market priorities
  Support execution of Visa’s premium segment growth and revenue objectives

Campaign & Programme Management

• Design and deliver integrated, multi-channel marketing programmes across Europe
  Coordinate execution across global, regional, and country-level teams
  Ensure consistent brand positioning across B2B and B2C audiences

Go-To-Market Execution

• Translate product strategy into actionable marketing roadmaps
  Support the launch and scaling of new affluent product propositions
  Ensure seamless integration between product lifecycle stages and marketing activities

Data & Insights

• Use analytics and consumer insights to shape marketing decisions
  Identify behavioural trends within affluent customer segments
  Collaborate with cross-functional teams to refine value propositions and customer experience frameworks

European Consumer Organisation (BEUC)

Required Skills & Experience

Professional Background

• Proven experience in marketing within financial services, luxury, or premium consumer sectors
  Demonstrated success in managing regional or multi-country campaigns across Europe
  Strong understanding of product marketing and go-to-market strategies

Core Competencies

• Expertise in integrated marketing across digital, brand, and partnership channels
  Strong project and programme management skills across multiple stakeholders
  Ability to translate data insights into strategic marketing actions

Communication & Collaboration

• Excellent written and verbal communication skills
  Ability to influence senior stakeholders across product, marketing, and corporate functions
  Fluency in English is required; additional European language skills are an advantage

Explore EU digital skills and workforce development initiatives
European Commission – Skills Agenda

Work Environment

This is a hybrid role, with office presence expected depending on team requirements and manager agreement. The role involves close collaboration across European clusters and global marketing teams.

Visa supports an inclusive and flexible working culture, enabling employees to balance performance with wellbeing.

Diversity & Inclusion

Visa is an equal opportunity employer committed to fair and unbiased hiring practices. All applicants are considered regardless of background, identity, or personal characteristics, in line with applicable EU and local regulations.

European Commission – Equality Law

Why Join This Role?

• Shape premium financial products across Europe’s affluent market
  Work on high-impact, cross-border marketing programmes
  Collaborate with global product and commercial teams
  Contribute to Visa’s strategic growth in a key revenue segment
  Gain exposure to large-scale, data-driven marketing transformation