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(Senior) Business Development Representative (m/f/d)
Job Description
About the Role
Xentral is looking for a motivated Business Development Representative (BDR) to support the early stages of our B2B sales pipeline.
In this role, you will be responsible for identifying, engaging, and qualifying new business opportunities. You will act as the first point of contact for potential customers and play a key role in building a strong and predictable sales pipeline for the Account Executive team.
You will work closely with Sales, Marketing, and Partner Management teams in a fast-paced SaaS environment focused on ERP and business automation solutions.
EU digital business context
What You Will Do
Lead Generation & Prospecting
You will drive outbound and inbound lead engagement.
- Research and identify relevant target companies and decision-makers
Build structured outreach lists for prospecting campaigns
Prioritise incoming leads based on defined qualification criteria
Manage timely responses across inbound, partner, and outbound channels
Multi-Channel Outreach
You will engage prospects through structured communication strategies.
- Execute outreach via email, phone, and LinkedIn
Run multi-step engagement sequences
Initiate first contact and build interest in Xentral’s solutions
Maintain consistent follow-ups to maximise conversion opportunities
EU digital marketing & communication context
Qualification & Discovery Calls
You will conduct structured conversations with potential customers.
- Understand business needs, systems, and operational challenges
Identify stakeholders and decision-making processes
Assess urgency, timing, and fit for Xentral’s platform
Qualify opportunities and schedule meetings for Account Executives
CRM Management & Data Quality
You will ensure strong pipeline hygiene and accurate reporting.
- Work daily in HubSpot or similar CRM systems
Maintain accurate records of outreach and engagement
Document next steps and ensure smooth handover to Sales
Support data-driven decision-making across teams
Market Feedback & Continuous Improvement
You will help improve sales effectiveness through insights.
- Share feedback on messaging and market response
Contribute insights on competitors and customer needs
Support optimisation of outreach strategies
Work with Marketing and Sales to improve conversion performance
What You Bring
Experience
- Experience in B2B sales, lead generation, or outbound prospecting
Background in SaaS, ERP, IT, or process automation is a strong advantage
Understanding of longer B2B sales cycles and multi-stakeholder environments
EU SME business environment context
Communication Skills
- Confident and clear communication in both written and spoken form
Ability to engage senior decision-makers professionally
Strong storytelling and persuasion skills
Sales & Performance Mindset
- Goal-driven and KPI-focused approach
Strong discipline in follow-ups and pipeline management
Comfortable working in a performance-oriented environment
Open to coaching and continuous improvement
EU employment & skills development
Tools & Systems
- Experience with CRM tools (HubSpot is a plus)
Strong organisational and data management skills
Structured and detail-oriented working style
What We Offer
- Flexible Work Setup
Remote-first model across Europe
Office hubs in Augsburg, Amsterdam, Berlin, Munich, and Lohne
Flexible working hours for better work-life balance
Compensation & Benefits
- Competitive salary package
28 vacation days plus additional special leave
Monthly flexible benefits voucher (lifestyle, sports, shopping, etc.)
Subsidised private pension plan (Germany-based employees)
High-quality home office equipment
EU social protection framework
Learning & Development
- Dedicated personal development budget
Continuous training and career growth opportunities
Support for upskilling in sales and SaaS expertise
EU lifelong learning initiative
Culture & Environment
- International team across 17 locations and 30+ nationalities
Flat hierarchy with open communication culture
Regular virtual and in-person team events
Strong focus on collaboration and transparency
EU diversity & inclusion context
Wellbeing & Mental Health
- 24/7 mental health support services
Access to counselling, therapy, and financial/legal guidance
Focus on sustainable performance and employee wellbeing
About Xentral
Xentral is a fast-growing European SaaS company backed by leading investors including Sequoia Capital and Visionaries Club.
The company builds ERP and business automation software designed to help e-commerce and SME businesses simplify operations, automate workflows, and scale efficiently.
EU digital transformation context
Why This Role Matters
This position is ideal if you want to:
- Build foundational experience in high-growth SaaS sales
Work closely with decision-makers and enterprise clients
Develop strong commercial and communication skills
Be part of a mission-driven European tech company
